Instagram will “double down” on the latest controversial modifications it has made to its app, its chief government has stated.
The corporate will “rethink what Instagram is”, stated Adam Mosseri in an end-of-year message. “The world is altering rapidly and we’re going to have to alter with it,” he stated in a video.
That can embody a good bigger concentrate on video and its Reels product, which appeared largely to borrow from the success of TikTok in sharing quick movies with music excessive, in a scrollable feed.
In latest occasions, Mr Mosseri has stated that Instagram is now not a photo-sharing app, and he repeated that suggestion within the newest video. Instagram’s perception that it’s not about sharing photos however movies too has been mirrored all through the app, with a variety of modifications aimed toward encouraging individuals to maneuver away from simply sharing nonetheless photos.
These modifications have confirmed controversial, and a few have failed to seek out success amongst customers. Instagram launched IGTV as an try to supply a house for longer movies – however shut it down in October, and stated that these movies can be included in the principle feed.
The brand new video focus will imply specializing in its Reels product as a substitute, Mr Mosseri stated. Instagram will “consolidate all of our video merchandise round Reels and proceed to develop that product”, he stated.
He additionally pointed to different upcoming modifications together with the addition of recent monetisation instruments for skilled Instagram customers, higher parental controls, improved messaging instruments and the re-introduction of the chronological feed.
Instagram has been making quite a lot of modifications in latest months in an try and continue to grow and borrow from the options which have led opponents comparable to TikTok to see extra reputation.
A few of these makes an attempt to seek out extra customers have met with criticism, comparable to an “Instagram Youngsters” app that aimed to get younger youngsters onto the app. That was paused in September amid criticism from lawmakers and consultants.